13th
JUL
Domain Name Registration
Posted by manjonka under Domain Name
Registering a domain name for your web site is the first step towards giving your business an online presence. A domain name identifies your web site on the worldwide web. It is unique. That means, two sites cannot share the same domain name on the internet.
Once you have a clear picture about the services or products you are going to offer through your web site, you should then register a domain name for your e-business before someone else snatches it away from you.
For those of you who already started doing business offline, the right domain name is your current business’ name. If your business is named “XYX Widgets”, it makes more sense to get the domain name “xyz-widgets.com” or “xyzwidgets.com”. That helps you consolidate and preserve your business identity both offline and online. Besides your current customers might have already typed xyzwidgets.com or xyz-widgets.com in their web browser address bar to locate your web site.
For the rest of us who are just starting out and do not yet choose a name for our new venture, now is the time to do so.
In order to register a domain name, you need to make sure it is not already taken.
The best place to start is at Godaddy.com.
You can check your domain name availability for free. The best part is, Godaddy will actually give you suggestions for other domain names related to the domain name you are looking for. In my opinion, that Godaddy.com is the grand-daddy of domain name registation.
What should you consider when registering a domain name?
The whole purpose of a domain name is to identify your website and branding your e-business. So choosing a domain name is one more wise business decision you would have to make.
Here are a few pointers when choosing a domain name:
- Domain named after your current business
- Domain name related to your products and services
- Domain name must be short (less than 64 characters)
- Domain name easy to remember
- Domain name easy to type in the web browser address box
Do you have to register your domain name and host your website with the same company?
Not necessarily!
I for one, do not like to “keep my eggs in the same basket” should anything unfortunate happens!
You can register your domain name with Godaddy.com then rent a web hosting space with BlueHost.com, Hostmonster.com, JustHost.com or any other web hosting company that matches your e-business needs.
The only advantage of having a domain name and web hosting on the same spot is not having to manually setup the Domain Name Servers (DNS) for your website. It is automatically done on your behalf once you register your domain name.
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Thanks for this great article regarding web site domain name registration. I agree with you regarding the choice of a domain name easy to remember to take advantage of direct traffic to your website. That also help with your web site branding. Is it preferable to register a multi words domain name using the hyphens (-) or make it just one word. I have read in terms of SEO if the domain name contains your target keywords, then using hyphens to separate those words in the domain name can be a major advantage.
I agree that according to SEO experts, Google attributes a little more weight to web site that use their target keywords separated by hyphens in the domain name. Not sure though how much weight that is in the Google websites ranking algorithm. My advice is to register both versions: hyphenated and non hyphenated.
If you decided to use the hyphenated domain name for your website, then you can just forward the non hyphenated domain name to capture visitors who might omit hyphens when typing your domain name in a web browser. You can also register other variations and typos related to your domain name for the same reasons as above but also to prevent malicious websites from stealing your visitors.